![]() Once you have your long-tail keywords selected, you’ll integrate them into your site.ĭon’t incorporate them too often, as it will lead to keyword stuffing. You know someone’s looking for a chocolate cake recipe - the search intent is evident. On the other hand, a keyword like “chocolate cake recipe” is clearer. When someone searches a specific term, the search intent is more precise, and you know what they want to find.įor example, if someone searches “chocolate,” it’s hard to know the intent behind that search.Īre they looking for chocolate cake recipes, chocolate bars, or chocolate ice cream? The keyword is too short for you to identify the search intent behind it clearly. Long-tail keywords contain three or more words, like “best chocolate cake.” Long-tail keywords are best for your website because they help you drive more qualified traffic to your page. ![]() When you conduct keyword research, focus on long-tail keywords. You can use keyword research tools, like KeywordsFX, to help you find relevant terms for your pages. To find the right keywords, start by conducting keyword research. Keywords trigger your site to appear in relevant searches, so you need to optimize your pages to appear in the right search results. If you want to rank in search results, you need to incorporate keywords into your website. Integrate relevant keywords into your pagesįirst on our list of on-page SEO activities is integrating relevant keywords into your pages.
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